Gamification is shortlisted as word of the year
Oxford University Press
This year saw a particularly strong shortlist of contenders for Word of the Year. In alphabetical order, here is the US selection of shortlisted words:
Arab Spring n.: a series of anti-government uprisings in various countries in North Africa and the Middle East, beginning inTunisia in December 2010. [After Prague Spring, denoting the 1968 reform movement in Czechoslovakia.]
Bunga bunga n.: used in reference to parties hosted by the former Italian prime minister Silvio Berlusconi, at which various illicit sexual activities were alleged to have taken place.
Clicktivism n.: the use of social media and other online methods to promote a cause. [Blend of click and activism.]
Crowdfunding n.: the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet. [After crowdsourcing.]
Fracking n.: the forcing open of fissures in subterranean rocks by introducing liquid at high pressure, especially to extract oil or gas. [Shortened < hydraulic fracturing.]
Gamification n.: the application of concepts and techniques from games to other areas of activity, for instance as an online marketing technique.
Occupy n.: the name given to an international movement protesting against perceived economic injustice by occupying buildings or public places and staying there for an extended period of time. [From the imperative form of the verb occupy, as in the phrase Occupy Wall Street.]
The 99 percent: the bottom 99% of income earners, regarded collectively.
Tiger mother n.: a demanding mother who pushes her children to high achievement using methods regarded as typical of Asian childrearing. [Coined by Amy Chua in her book, Battle Hymn of the Tiger Mother.]
Sifi n.: a bank or other financial institution regarded as so vital to the functioning of the overall economy that it cannot be allowed to fail. [Acronym from systemically important financial institution. Pronounced "SIFF-ee", rhyming with "jiffy".]
Squeezed middle is British Labour Party leader Ed Miliband's term for those seen as bearing the brunt of government tax burdens while having the least with which to relieve it, the Word of the Year committee in the US felt it had good resonance in the US, as well. Susie Dent, spokesperson for Oxford Dictionaries, said: "The speed with which squeezed middle has taken root, and the likelihood of its endurance while anxieties deepen, made it a good global candidate for Word of the Year."
And the winner is ...
SQUEEZED MIDDLE
