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McDonald's: The masters of gamification

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Sep 1, 2011 12:22 EDT

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http://researchaccess.com/2011/08/mcdonald%25E2%2580%2599s-the-masters-of-gamification/

McDonald's: The Masters of Gamification
By Betty Adamou
ResearchAccess.com
 
 
McDonald’s has been using Gamification long before us bloggers started talking about it. They’ve been using Gamification for nearly 25 years and considering we didn’t even have mobiles back then, they must have spent a lot of time and money creating their paper based Gamification engagement tool. The famous Monopoly board.
 
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McDonald's: The masters of gamification

Relevant Subject and Topic
Business and Entrepreneurship, Economics, Other

Types
Article
Case Study

Features
Informative, Text, Graphics

Format
Blog

Copyright Owner
Betty Adamou
ReasearchAccess.com

Most Suitable For Use By
Instructors, Facilitators, Parents, Learners, Entrepreneurs, Policy Makers

Age Appropriateness
Adult(19+), Youth(12-18), Children(<12)

Grade Appropriateness
Middle School, High School, Postsecondary, Graduate, Adult General, Professional

Geographic Suitability
All or Non-Specific

Language
English

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