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Personal Data’s Value? Facebook Is Set to Find Out

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Feb 1, 2012 09:17 EDT

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www.nytimes.com/2012/02/01/technology/riding-personal-data-facebook-is-going-public.html

Personal Data’s Value? Facebook Is Set to Find Out
By Somini Sengupta and Evelyn M. Rusli
New York Times: January 31, 2012

Facebook, the vast online social network, is poised to file for a public stock offering on Wednesday that will ultimately value the company at $75 billion to $100 billion, cashing in on the fuel that powers the engine of Internet commerce: personal data.
The company has been busily collecting that data for seven years, compiling the information that its more than 800 million users freely share about themselves and their desires. Facebook’s value will be determined by whether it can leverage this commodity to attract advertisers, and how deftly the company can handle privacy concerns raised by its users and government regulators worldwide.
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Personal Data’s Value? Facebook Is Set to Find Out

Relevant Subject and Topic
Other, Business and Entrepreneurship, Personal Finance and Investment, Math, Economics, Stock Market, Investment, Financial Literacy, Personal Finance, GoVenture World

Types
Article
Case Study

Features
Informative, Competitive, Text

Format
Print

Copyright Owner
Somini Sengupta and Evelyn M. Rusli
New York Times

Most Suitable For Use By
Instructors, Facilitators, Parents, Learners, Entrepreneurs, Policy Makers

Age Appropriateness
Adult(19+)
Youth(12-18)

Grade Appropriateness
High School, Postsecondary, Graduate, Adult General, Professional

Geographic Suitability
All or Non-Specific
United States

Language
English

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