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The 5-minute Marketing Plan

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Jan 6, 2010 14:06 EDT

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http://www.entrepreneur.com/magazine/entrepreneur/2008/february/188842.html

The 5-minute Marketing Plan
By Jay Conrad Levinson and Jeannie Levinson
Entrepreneur.com

A marketing plan this brief and focused has been the cornerstone of many businesses worldwide. It's short enough to show to all interested parties without boring them with details. It's focused enough so that everyone gets the point.

For your guerrilla marketing to succeed, you need to put a seven-sentence guerrilla marketing plan into writing in five minutes. Get the seven sentences right first.
  •  
    • The first sentence tells the purpose of your marketing.
    • The second sentence states the competitive advantage you'll emphasize.
    • The third sentence explains who your target audience is.
    • The fourth sentence lists the marketing weapons you'll be using.
    • The fifth sentence explains your niche in the marketplace.
    • The sixth sentence sets forth your identity. 
    • The seventh sentence states your marketing budget, expressed as a percentage of your projected gross sales.
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The 5-minute Marketing Plan

Relevant Subject and Topic
Other, Business and Entrepreneurship, Career and Life Skills

Types
Article
Blog

Features
Informative, Educational, Experiential, Competitive, Tool to Use

Format
Document
Blog

Copyright Owner
Entrepreneur.com

Most Suitable For Use By
Instructors, Facilitators, Learners, Entrepreneurs, Policy Makers

Age Appropriateness
Adult(19+)
Youth(12-18)

Grade Appropriateness
High School, Postsecondary, Adult General

Geographic Suitability
All or Non-Specific

Language
English

Education Standards Maps

Version History

Date Edited
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Jan 6, 2010 14:06 EDT
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